SEO Specialist
Role Description:
Do you have experience across both technical and content-based SEO? Are you excited by the challenge of optimizing for multiple regions and languages in the dynamic world of e-commerce?
Join Trodo as a versatile SEO Generalist, where you’ll support our global automotive parts marketplaces across technical SEO, content creation, and link-building. This role will directly impact our online visibility in multiple countries, helping customers find what they need to maintain and repair their vehicles. If you have a balanced knowledge of SEO with a hands-on approach, we’d love to hear from you!
Responsibilities:
- Identify and troubleshoot technical issues affecting SEO performance
- Assist in developing keyword-rich content for blogs and other landing pages.
- Plan and execute link-building campaigns, manage guest posting, and engage in competitor backlink analysis
- Track, analyze, and report on organic traffic, rankings, and other KPIs using SEO tools and analytics to inform and optimize future strategies
- Collaborate with content creators, social media and digital marketing team
Requirements:
- Proven SEO experience (both technical and content-based)
- Familiarity with industry-standard SEO tools (Search Console, Google Analytics 4, Ahrefs)
- Strong understanding of on-page, off-page, and technical SEO practices
- Experience in competitor analysis and backlink strategy
- Ability to audit SEO content and collaborate with content creation entities
- Knowledge of e-commerce SEO for product optimization and category management
- Proficiency in Latvian and strong English language skills are required for working with software and developing solutions tailored for international audiences and users
Considered as an advantage:
- Knowledge of car maintenance and repair terminology
- Proficiency in multiple languages, especially Nordic languages like Norwegian and Swedish
- Experience with working with large sites (hundreds of thousands or millions of pages)
What we offer:
- Extended health insurance & mental health support program (therapist in the office)
- Flexible benefits such as - extra holidays or paid GYM
- Fruits (and ice cream during summer), and refreshments in the office
- Team buildings and corporate events
- Paid certification and education
- Employee Discounts Program
Trodo was founded in Norway in 2013 by two young IT enthusiasts (and brothers) and an experienced rally and car maintenance veteran. The synergy of their combined 100 years of life experience laid the foundation for an automotive e-commerce startup that has helped set the standards for the automotive e-commerce market in Europe. Trodo continues to grow by offering online services that prioritize a positive user experience, hoping that anyone who uses Trodo's services for the first time will become a dedicated repeat customer.