Setupad was established in 2015. The idea was quite simple - help publishers earn more from advertising by improving programmatic solutions. Our two founders, with more than 15 years of combined experience in the advertising industry, put their heads together and developed the first solution that was able to show incremental revenues. And so Setupad was established! Toms Panders, CEO: “By being in the media and advertising industry for more than 10 years, I saw a great possibility to help publishers that don't have extensive IT or AdOps teams.“